One of Gloucestershire’s largest domiciliary care providers, Live Well at Home, initially retained Vision to co-ordinate and implement the company’s re-brand from Independent Home Life Services to Live Well at Home. The company had undergone a period of growth and needed a fresh, modern, professional image to match its innovative approach to care. Vision was given complete control over the re-branding process working with creatives to create a modern, fresh graphic solution that worked on all levels and appealed to a range of age groups. Vision wrote all printed material and copy for the new website and all marketing collateral, managed the development of the new website and search engine optimisation and co-ordinated the re-branding transition both internally and amongst external stakeholders.

Vision is now retained as Live Well at Home’s PR & Marketing Consultancy and has became integral to their new business drive, opening up new channels of communication and creating excellent links with key personnel within the County Councils in Gloucestershire and Worcestershire as well as opening doors to strategic Partners in both Counties. Responsibilities also include the development and promotion of new services including the opening of the first One Stop Care Shop inCheltenham.